AI-Driven Solutions, Digital Marketing & UI/UX Design

Victor Moraes

Digital Marketing Designer & AI Specialist with over 10 years of experience in web design, UI/UX, front-end development, and digital strategy. Blend of creative thinking, technical skills, and AI-powered tools to build clean, high-performing digital experiences that are user-focused and results-driven. Currently leading the digital presence of several dental brands in New Zealand, delivering smart, design-led marketing and content solutions that align with both business goals and customer needs.

View Portfolio

hi@victormoraes.net

Brand Specialist

AI Specialist

Services

Digital Branding

Develop digital branding systems that reflect a brand’s voice, values, and market position. From strategy to execution, crafting visual and messaging frameworks that support consistency across digital channels and create stronger connections with target audiences.

Web Design

Designing clean, responsive, and performance-focused websites that balance aesthetics with functionality. Blending creativity with user needs, SEO best practices, and business goals to deliver web experiences that convert and scale.

UX Research

Uncovering user behaviours, pain points, and goals through surveys, interviews, and usability testing. Insights are translated into design decisions that enhance satisfaction, boost engagement, and deliver measurable outcomes.

AI Solutions

Customised GPTs and AI-driven content strategies to streamline marketing, boost productivity, and ensure brand consistency. From automated support to scalable content creation, using AI tools to enhance digital experiences and deliver smarter, more efficient solutions across web, social media, and internal communication channels.

Works

MFIT Personal

Brand Redesign & Creative Strategy

Uncle Leo’s Bakery

Website Development & Seasonal E-commerce

About Me

Hi

I am

Victor Moraes

Designer, UI/UX & branding and AI specialist — and a cellist at heart — with a passion for transforming challenges into purposeful, user-driven solutions.

With over a decade of experience, I design distinctive visual identities and intuitive digital experiences that balance creativity with clarity.

I believe great design begins with empathy, shared values, and honest collaboration.

My approach blends strategy, AI-driven tools and storytelling to build trust, spark connection, and deliver real impact. I’m here to make things not just look good — but feel right, for you and your audience.