As a Web and Visual Designer, I helped bring ClearChange to life both online and offline. My work focused on creating a unified, modern, and professional identity that positioned the brand as a serious, trustworthy, and proudly Kiwi alternative.
Overview
ClearChange Aligners is New Zealand’s first 100% locally developed and manufactured clear aligner brand — a groundbreaking alternative designed by Kiwis, for Kiwis. With a commitment to supporting local dentists through faster service, closer partnerships, and regional trust, ClearChange entered the market as a bold challenger to global aligner brands.
I was responsible for creating the brand’s digital presence and visual communication from the ground up — including the full website, social media design assets, printed materials like brochures and banners, and the brand’s overall visual identity across marketing touchpoints.
Details
Time Frame:
Sept 23 – Nov 23
Role:
UI/UX Designer, Usability Researcher, Social Media, Graphic Design
Involvement:
Web Interface, Social Media Design
Brand Concept
“Locally made, clinically trusted – a clear choice for Kiwi dentists.”
From web to print, the brand identity was designed to balance clinical precision with a fresh, accessible tone — clean, modern, and proudly local.
Visual Identity Highlights:
Colour Palette: Teals and blues symbolising hygiene, trust, and innovation.
Typography: Crisp, minimal sans-serif fonts for readability and confidence.
Imagery: Real-life lab and clinic visuals, showcasing New Zealand-made production.
Design Tone: Professional yet approachable — ideal for both dentists and patients.
Challenges Faced
- Official Website
- Instagram & Facebook Templates
- Patient & Clinic Brochures
- Roll-up Banners & Event Signage
- Visual Assets for Emails & Print Marketing
Brand Applications
- Official Website
- Instagram & Facebook Templates
- Patient & Clinic Brochures
- Roll-up Banners & Event Signage
- Visual Assets for Emails & Print Marketing
Challenges Faced
- Introducing a completely new brand into a market dominated by global players.
- Building trust in a new product with no prior customer testimonials.
- Creating a cohesive visual system across digital and print from scratch.
- Educating both patients and dentists on the benefits of a locally made aligner product.
Solutions Implemented
- Crafted a visual identity that immediately conveyed trust, innovation, and professionalism.
- Focused on high-quality design and strong messaging to highlight the brand’s 100% Kiwi-made advantage.
- Ensured design consistency across web, social media, and print to reinforce recognition.
- Developed easy-to-understand informational materials that empowered clinics to confidently introduce the product to patients.
Creative Process
Step 1 – Market Research & Positioning
We assessed competitors like Invisalign and SmileDirectClub to understand how ClearChange could position itself as a Kiwi-made, dentist-first solution.
Step 2 – Website Design & Development
I developed a mobile-optimised WordPress website featuring product information, clinical benefits, FAQs, and contact pathways for dental professionals. The site’s structure focused on speed, clarity, and credibility.
Step 3 – Social Media Design
I created a visual identity for Instagram and Facebook that included branded templates, educational carousels, promotional graphics, and highlight icons — helping build recognition and trust from day one.
Step 4 – Visual Marketing Collateral
Designed a full suite of printed and digital materials:
- Informative brochures for clinics and patients
- Event banners and posters for dental expos
- Branded email signatures, flyers, and business cards
Results
- Digital Presence Boost: ClearChange’s social media channels gained strong initial traction, with growing engagement from dental professionals.
- Increased Website Traffic: After launch, the site saw consistent growth in visits from both clinics and curious patients.
- Enhanced Brand Recognition: ClearChange quickly established itself as a serious player in the aligner space, thanks to a unified and professional visual identity.
- Support from NZ Dentists: The local-first brand story resonated with dental clinics, who appreciated the proximity, support, and fast turnaround offered by a Kiwi-made product.